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‘SEO Education

Do you need SEO when designing your website?

Monday, January 26th, 2009

This is a big fat yes!  A lot of companies think that these are two totally different concepts and I really feel for them when they come to us.  I mean there is stuff that we can do to help them in terms of off page optimization tactics, but on-page we have to adjust stuff.  Recently I had a company come to me and their entire site was done in all images not a single word was text.  They were wondering why they weren’t ranking for anything in the search engines.  I had to explain to them that the bots don’t even bother to read their websites.  When doing website design it is vital that you consult with an Orlando SEO firm as well.  Or at least try to see if the website designer is competent in SEO.  Now some will say that they are and believe me they might not be good at it at all.  If you are ever questioning if the company you are hiring is any good at doing SEO, drop me a line and I will go over the site and their portfolio to see if they walk the talk.

But bottomline website design and seo services go hand and hand.  They are like peanut butter and jelly or peas and carrots or mash and potatos…wait.  I would love to hear your opinion on the subject drop me a line with your opinion.  Hope to hear from you soon.

Popularity: 85% [?]

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What Does SEO Stand For?

Saturday, January 24th, 2009

Now to some this might seem trivial and you can go ahead and go about your day.  But to others this might be important.  Actually I know it is there are thousands of people searching for this exact same phrase monthly.

SEO stands for Search Engine Optimization.  Which basically means: it is the process of getting your website ranked higher in the search engines for certain keywords pertaining to your business.  So for example an company that does pressure washing in Boston might want to rank for the keywords: Boston pressure washer, Boston pressure washing company or pressure washing Boston.  Now I can’t really go into all the details of how you do that, but there are sites that plenty of information about this.  If you are wondering about this process and are just now understanding the term, then I would suggest getting in contact with someone that knows internet marketing and seo or search engine optimization.  Just to let you know, not only do I know what the term means I also know how to do it for your business.  Drop us a line if you are curious about our work we have done and if we walk the talk.  Heck I was trying to rank for this term and you found this article didn’t you.

Popularity: 86% [?]

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Should You Outsource Your Articles

Thursday, January 22nd, 2009

So you are at the point where you are not wanting to write all of your own unique content everyday.  You might have things to do.  So you have heard of those sites like Guru.com or Elance.com and want to give them a try.  All i got to say is good luck and be careful.  There are a great number of people on these sites that you can deal with that do excellent jobs and stand up to their work.  But then again there are a number of ones that are like that Steve Miller Song “take the money and run”.  The best thing to do is try to develop relationships with people that do some work for you and then try a couple different people.  Use them for small stuff and see how they respond to your questions and how long it takes them.

Because a lot of them are in India it usually takes a day till they get back to you.  Or if you are up at night real late you can usually get them then.  I would suggest using them for some stuff but articles can be a subject that you might want to try a different country for.  Malaysia is a good country for this.  Because their first language is English and they actually studied better than I do’ed.  So the articles actually come back in pretty good grammer and informative.

However the only thing that I would say that I don’t like is sometimes the idioms they use are not what I would say.  Which is fine for some of the stuff but when you develop a reputation people will begin to understand your writing style and know when you wrote something or had it outsourced.

It is little things too like in American English for a lot of words (I can’t think of one right now) but I have seen them we use “z” as where the British use “s” instead.  Little stuff like that not a big deal, but your regular readers will notice it.

So bottom line don’t use the articles for your primary blog, keep that to yourself.  You can publish for further dates.  So sit down with a nice glass of tea and drill out 10 articles and then go stick your hands in some ice cause they will need it.  And leave the places you are just trying to get the backlinks and such from to the outsourced.

Popularity: 79% [?]

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Write Newsletters or Blog Posts

Tuesday, January 20th, 2009

So you are debatting on writing a newsletter or just updating your blog.  Well there are some factors that go into each aspect of both.  Newletters actually require you to have someone to send that newsletter to.  So this is usually a step that you are implementing while you update your blog.  You might have an autoresponder in the right hand corner prompting people to sign up for your newsletter.  Newletters come in two types: email and standard mail.  Now the goal of having a newsletter is to brand yourself as an authority figure in your industry.  This will happen too over time.

Now the question is what shoud you include in your newsletter?  I usually suggest things that you don’t include in your blog.  Anybody can stop by and read your blog, so why give them the same quality of information that you give your newsletter readers.  I mean if that was the case your newsletter readers might unsubscribe from you and just not pay attention because they think you are just using this as a marketing avenue that you can use down the road.  Which isn’t a false statement.  I mean honestly would you give away everything you know and expect nothing back?  If so lets do lunch, but otherwise you will market to them eventually.  You have to develop the trust factor and credibility factor before you go about doing this.

So the next question is email or actual paper in the mail? I am a firm believer in, if you can afford to send it by mail then do that.  I don’t know about you but I get thousands of emails.  I don’t read everyone or I wouldn’t even be able to write this post.  But you better believe when I get my newsletter in the mail from my favorite internet marketers I jump around like it is Christmas.  You cant beat an actual thing you can write on, take with you when you are waiting in line some where or just sit out under a tree and read it.  Computers haven’t got to that point yet, they are getting close with the readers.

So if you want your clients full attention then send it out on paper.  If you don’t believe me let me ask you a question.  How many magazines do you have sitting around that you refuse to throw out because of the good content?  And, how many emails do you have that you read often and keep because they are just so easy to remember where they are at?  You get me.  I walk in my office there is a newsletter on my desk.  If that same one was in my inbox in a folder I honestly would forget about.

Let me know your thoughts.

Popularity: 89% [?]

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How often should you update your blog?

Sunday, January 18th, 2009

What exactly are your goals of your blog? This should be the first question that comes to mind.  If you are doing it for your family or something that your children can read when they are older then post when you have news.  But if you are after trying to get readership and good search engine rankings then you need to post regularly.  So what is regularly?  This is the gray area.  The important thing to look at is your industry specifically.  If you are in the local internet marketing or local seo market like us, then I would say stop posting and just call it quits.  Just forward your domain to our site.  Just kidding.

But for example if you are in say the Ostrich egg industry and you know all of your competitors, then take a look at their site.  How often are they posting? Do they have a blog?  You want to keep up with your industry, is what I am getting at.  But you also want to say something usefull and interesting.  Nobody wants to read about stuff that they already know or what you did that day.  Well actually scratch that there is that site called twitter.  Some people do some weird stuff.

So bottom line here is that you need to update your site often and more often then your competition.  But your content has to be envoking and you want it to rank for something that you do.  I seem to post every 2 days.  But that is because I don’t have a life.  So please send me a comment and tell me your thoughts on the subject.  I love to learn from people.

Popularity: 86% [?]

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