Write Newsletters or Blog Posts

Tuesday, January 20th, 2009

So you are debatting on writing a newsletter or just updating your blog.  Well there are some factors that go into each aspect of both.  Newletters actually require you to have someone to send that newsletter to.  So this is usually a step that you are implementing while you update your blog.  You might have an autoresponder in the right hand corner prompting people to sign up for your newsletter.  Newletters come in two types: email and standard mail.  Now the goal of having a newsletter is to brand yourself as an authority figure in your industry.  This will happen too over time.

Now the question is what shoud you include in your newsletter?  I usually suggest things that you don’t include in your blog.  Anybody can stop by and read your blog, so why give them the same quality of information that you give your newsletter readers.  I mean if that was the case your newsletter readers might unsubscribe from you and just not pay attention because they think you are just using this as a marketing avenue that you can use down the road.  Which isn’t a false statement.  I mean honestly would you give away everything you know and expect nothing back?  If so lets do lunch, but otherwise you will market to them eventually.  You have to develop the trust factor and credibility factor before you go about doing this.

So the next question is email or actual paper in the mail? I am a firm believer in, if you can afford to send it by mail then do that.  I don’t know about you but I get thousands of emails.  I don’t read everyone or I wouldn’t even be able to write this post.  But you better believe when I get my newsletter in the mail from my favorite internet marketers I jump around like it is Christmas.  You cant beat an actual thing you can write on, take with you when you are waiting in line some where or just sit out under a tree and read it.  Computers haven’t got to that point yet, they are getting close with the readers.

So if you want your clients full attention then send it out on paper.  If you don’t believe me let me ask you a question.  How many magazines do you have sitting around that you refuse to throw out because of the good content?  And, how many emails do you have that you read often and keep because they are just so easy to remember where they are at?  You get me.  I walk in my office there is a newsletter on my desk.  If that same one was in my inbox in a folder I honestly would forget about.

Let me know your thoughts.

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Tags: blog posts, kindle, newsletters, readers

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